FAQ'sWe have divided up our frequently asked questions into main categories.
WORKING WITH ME
I work with clients of all sizes from large to small in across many sectors. They all have one thing in common – they want to grow their business online and present themselves professionally to the world.
This really depends on scheduling and current project statuses but you can expect from initial consultation to sign off for a non e-commerce site to be about 1 to 2 weeks providing all the content and images are provided at the outset.
For some businesses they may not even have a logo defined or business imagery to work with. We can create a customised package that fits with requirements and budget and can suggest staged phases for achieving a realistic goal for their business.
If your goal is to have a website that works as a lead generating and sales machine, then your business needs SEO to support that goal. Creating website pages without optimizing them for search engines is like baking a cake but not putting any frosting on. Sure, it’s okay…but you forgot a vital step!
A Search Engine defined is a program for the retrieval of data from a database or network, especially the Internet. The most famous search engine you know of is Google. Other search engines include Bing, Ask, AOL and Yahoo.
SEO stands for Search Engine Optimization. It’s the process of affecting your website pages so that they can be more visible when search engines crawl the Internet for information. There are a number of methods for successful SEO. As search engines change their algorithms, SEO tactics tend to change as well.
Have you ever looked at the first page of Google and thought, how can I get my business to show up here? The answer is SEO. Search Engine Optimization is an important step in creating website pages and should not be overlooked. SEO is the best way to make your business found quickly and easily by your potential customers on the Internet.
For more about SEO click here.
Organic traffic is free traffic sent to your website from a search engine.
Wrong. Search engine algorithms are constantly changing, and every time they change, the focus of your page’s SEO changes as well. Not only that, but you should be constantly creating new blog entries, website pages and content on your site. Those pages will need the SEO touch as well.
PPC stands for Pay Per Click. PPC is an Internet advertising model where you can pay the website or search engine money every time an ad is clicked. PPC is different from SEO and Organic Search. While we don’t recommend relying solely on a PPC campaign, using it in addition to your SEO strategy can further boost traffic to your website.
The goal in paid search is to create effective ads that will cause people to click in order to drive traffic to your site. The goal in organic search is to get your page as high as possible on search engine results pages so that people will visit your site. They both have the same goal, but utilize different methods to achieve that result.
At Itchy Fingers we don’t have a one size fits all package as we know each one of our clients are unique. We offer SEO packages that can be customized to fit your website’s needs and size. In addition, we offer monthly SEO maintenance as a part of our retainer packages that ensure your website’s new pages or search engine algorithm changes are taken care of.